Definition English:
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1. An experience that utilizes a camera to change or enhance something in the user’s real world. This augmented reality experience can be app-based or web-based, though app based is more common today. Note: Although the term uses the word “reality”, the experience does not need to look realistic. Ads within AR can be presented in two ways: through the use of markers (such as a QR code) or by placing a brand object in the immediate real-world environment using the device camera (Source: IAB New Standard Ad Unit Portfolio, page 34). (From: https://www.iab.com/wp-content/uploads/2018/07/IAB_VR-AR_Glossary_v5b.pdf) 2. Augmented Reality is a technology that superimposes a computer-generated image, video or 3D model on a user’s view of the real world. Augmented Reality employs device cameras or sensors to map and identify the external environment. (From: https://www.marxentlabs.com/what-is-augmented-reality-glossary/) |